Search Engine Optimization Services

Search engine optimization is an always evolving art, not a science. What worked yesterday most likely is not working today. By following industry leaders, constantly re-educating myself, testing ideas and theories and monitoring analytics I can help you improve your organic rankings in Google, Yahoo and Bing and lay a solid foundation for any future SEO effort.

The following provides details on my comprehensive 10 Step SEO process. Following these steps ensures you receive a thorough and comprehensive analysis, recommendation and implementation of Search Engine Optimization.

Step 1: Identify initial web pages for SEO: We will work with you to identify the most important pages on your web property first or make recommendations to create some. These pages are typically landing pages, high traffic pages, sales pages, product pages, blog home page or other important page.

Step 2: Keyword research: Identifying the most popular keywords or phrases your customers are using online is critical for successful SEO. From initial ideas you provide and analysis of your website, I will generate a comprehensive list of the most popular, relevant keywords associated with your website and business.

Step 3: Identify the main and alternate keywords for each web page: Every page requires a unique key word or phrase to include in the meta tags and content. If more than one page is optimized for the same keywords it can confuse the search engines and hurt your ranking position. During this step I will create a spreadsheet that contains each page and the actual HTML for the title tag, meta description and meta keywords tags.

Step 4: Interim Client Approval: Review the web pages and keywords with you to obtain agreement or make adjustments before beginning the actual SEO analysis and recommendations.

Step 5: Baseline Reporting: Generate a baseline report for the primary & secondary keywords. The baseline gives me an indication of where your pages are ranked on the leading search engines, and will be used to measure results. Ranking is updated daily by our software however typical client reporting is monthly.

Step 6: Critical element analysis: I perform a deep analysis on the key elements that, when adjusted & optimized, leads to an overall successful SEO campaign. Some of these elements include back link analysis with anchor text, competitors, on-site SEO, internal linking, information architecture, landing pages, sitemaps, robots.txt, indexation and data collected from analytics and Google webmaster tools.

Step 7: Recommendations: Leveraging the analysis performed in Step 5, I create a comprehensive document that addresses specific changes and additions for your site. In some cases I’ll include sample copy and the exact HTML code, suitable for cut & paste by you or your programming team. I will explain in detail each of these attributes and review this document with you in detail and address any questions.

Step 8: Programming: Optionally, I can implement the changes for you based on my recommendations in Step 6 or you or your programming team can do it. Once all the changes have been completed, I will run an audit to verify that the recommendations were implemented correctly and identify any changes, if needed.

Step 9: Submission to Search Engines & Web Directories: Although search channels regularly spider new & existing pages, we recommend submitting pages to the key channels. We will, as part of the recommendation, identify the key search channels where we should submit your webpage’s, and any fee associated with each. (Eg: Google Sitemaps, BOTW, Yahoo Directory, etc.)

Step 10: Monitoring and Optimizing: SEO takes patience and continuous monitoring and optimizing to achieve success – more so in a highly competitive keyword segment. We will provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.