SEO ROI | Content | Analytics | Conversions

LenderTech SEO & Web Content Services Blog



How Does Google Work

July 24th, 2010
Sergey Brin - Co-Founder of GoogleLarry Page - Google Co-FounderGoogle Architecture OverviewRespositoryBarrelsBill Clinton QueryGoogle Original Servers

The Anatomy of a Large-Scale Hypertextual Web Search Engine is a document written by Sergey Brin and Larry Page, the founders of Google in the early days before it was a “company”.  In it, they explain how Google works including PageRank as they conceptualized it back then. I was participating in and following a discussion on LinkedIn [...]

#1 In Google – Stop Worrying About It!

July 12th, 2010
#1 in Google?

Why are you obsessed with being #1 in Google? What you need is traffic and customers, RIGHT? I know, I know everyone thinks TO GET traffic and customers you NEED to be #1 in Google.  Nonsense… Even if you do reach that coveted spot does that mean you will have more customers?  Maybe…What happens when they [...]

101 SEO Mistakes

June 22nd, 2010
101 SEO Mistakes

There are lots of great lists out there with advice about mistakes you can make with your SEO.  But NONE as big as this!  I thought it would be fun to compile the biggest, baddest, most complete list there is.  (Be sure to read #102) That’s a huge bonus… Enjoy! (these are in no particular [...]

The Cost Of SEO

June 20th, 2010
cost-of-seo

What Is The Cost of SEO? As a business owner you realize you need SEO (Search Engine Optimization) and the value it provides. So how do you determine the cost both in the short term and long term and make sure you are getting SEO ROI? The cost of SEO depends on your goals and [...]

The Only SEO Strategy Approved By Google

June 10th, 2010
Website Content Services

Google’s philosophy and long term goal is to “make the web better” and improve the user experience. In addition, lately one of their many goals is to make it faster also but that is a separate topic all together.  To that end, they make regular changes to their algorithm to improve the quality of their [...]