SEO ROI - What is it?
How much are you paying for SEO and what is the return you are getting? Is your Search Engine Optimization provider monitoring the ROI on their SEO and SEM effort? In other words, did they ask you upfront or help you calculate what the value of a new visit to your website is or what the value of a conversion is, then calculate how many it would take for them to generate to cover their cost or (get this) for you to PROFIT from their work AND...you both know where you are at in reaching that goal? I would like to challenge you to stop paying for blind SEO and start paying for SEO ROI. Let's work together to figure out how to create an SEO and SEM campaign with a measurable cost and return. Try my new SEO ROI Calculator and see how your current efforts are paying off.
Google recently said in a blog post about building links:
"If you offer long-lasting, unique and compelling content -- something that lets your expertise shine -- people will want to recommend it to others. This can help you gain lasting, merit-based links and loyal followers who generate direct traffic and "spread the word."
My web content services engage your visitors.
It attracts their attention and builds their interest in you or your company. Give people useful, interesting (and sometimes entertaining) information that helps them solve their problems and they'll be more likely to buy from you versus a competitor. Here are 18 sensational website content ideas I can help you create and market!
Content collects your knowledge and makes it available to customers.
Every business or website owner carries a wealth of information in their heads: but often that's were it stays and they only share it with people they see or talk to. In the world of Internet marketing that is where you must change. I can take your knowledge, and turn it into web content and sharing it online makes it tangible and available to your prospects and existing customers. An article or tip can be the start of a conversation with someone who will buy from you or continue buying from you.
My web content services attracts search engines
Publish new content regularly and the search engine spyders will learn that there's always something new on your site. As a result, they'll visit more often and you'll find your rankings start to improve and excel past your competitors.
Great content brings inbound links to your site
Write something new or useful or witty or controversial and you'll find that people start writing about you and linking to your articles. These are by far the best links you can hope for and the most valuable to search engine rankings.
Content creates a buzz in social media.
Look at Twitter as an example and LinkedIn, a number of posts are links to content people found on the web. Publish regularly and you'll build your profile and your reputation in your industry. There are indications that Social Media Buzz plays a role in search engine rankings also.
Content is an investment in your business
It keeps on bringing visitors to your website month after month and year after year. Even content that is several years old still brings visitors to your site. We like to say "PPC is renting a house but SEO is owning the home" The famous Aaron Wall of SEOBook.com wrote a fantastic blog post back in 2006 that continued getting comments well in to 2009 before he had to turn off commenting due to spammers.
So what do you write about?
That's a question many business owners ask. Despite the obvious benefits of good content, writing doesn't come easily to an inexperienced writer. Often he has to force himself to write and when he finally does so, the blank screen offers no encouragement but instead triggers a torrent of reasons why now is not the right time to write. Best to leave it to later, after I've dealt with...whatever.
The end result is that the content never gets finished. It never makes it to the published web page, the search traffic never comes, no links arrive and the sales that could have been are never made.
LenderTech is here to help...
It doesn't have to be like that. LenderTech Web Content Services can generate fresh, relevant, interesting and engaging content for your website month after month. Examples of some content ideas include "Top 10 Lists", "Interview an Expert", "Infographics", "Question and Answers", "Case Studys", "Tips and Tricks", "Blog Posts", "Jargon" and more.
Put me to work and let me show you how an investment in good website content can get you more traffic and business now and continue doing so long in to the future.
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